“Boyfriend On Demand”: Lee Soo-hyuk and Yoo In-na bring Jisoo's virtual and real worlds to life

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Netflix has unveiled new images of “Boyfriend On Demand”the romantic comedy starring Jisoo (BLACKPINK). Directed by Kim Jung-sik, the series follows Seo Mi-rae, an overworked webtoons producer who decides to subscribe to a virtual dating simulation service to experience the dates she's always dreamed of.

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The photos reveal her entry into this digital universe dubbed “Boyfriend On Demand”. As soon as she takes her first steps, Mi-rae discovers a selection of ideal partners, opening the door to scenes worthy of a romantic webtoon. Between idealized first love and thrilling moments, the line between fantasy and reality seems ready to blur.

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A shower of virtual “boyfriends

The excitement goes up a notch with an impressive list of special appearances. Seo Kang-joon, Lee Soo-hyuk, Ong Seong-wu, Lee Jae-wook, Lee Hyun-wook, Kim Young-dae, Jay Park and Lee Sang-yi take on the roles of various virtual lovers, promising varied and emotionally rich rendezvous.

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Every encounter seems designed to thrill Mi-rae... and the spectators.

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Between the digital world and real life

The series is not limited to the virtual. Gong Min-jung plays Yoon Song, a famous author of webtoons, while Jo Han-chul plays Byung Hak, an influential figure in the studio who disrupts Mi-rae's professional life.

Boyfriend on Demand. Cr. Kim Jeong-won/Netflix © 2026
Boyfriend on Demand. Cr. Kim Jeong-won/Netflix © 2026

Ha Young plays Ji Yeon, the heroine's romantic best friend, and Lee Hak-joo lends his features to team leader Min, who introduces her to the virtual romance service.

Boyfriend on Demand. Cr. Kim Jeong-won/Netflix © 2026
Boyfriend on Demand. Cr. Kim Jeong-won/Netflix © 2026

In the digital world, Yoo In-na appears as a manager specialized in matching dates, accompanied by Kim Ah-young and Ko Kyu-pil, who should bring a touch of humor to this unusual love experience.

Boyfriend on Demand. Cr. Kim Jeong-won/Netflix © 2026
Boyfriend on Demand. Cr. Kim Jeong-won/Netflix © 2026
Boyfriend on Demand. Cr. Kim Jeong-won/Netflix © 2026

“Boyfriend On Demand” will be available from March 6 on Netflix.

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