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This will be one of the highly anticipated romantic K-dramas of 2026: Sold Out Again Today. And it's a major new recruit: actor Yoon Jae-chan who joins the cast already announced. He will play Hwang Ki-honga successful merchant who works on the TV shopping show hosted by the character of Dam Ye-jin (performed by Chae Won-bin). Scheduled for broadcast in 2026 on the SBSThis drama promises to bring a new dynamic to the South Korean romantic comedy scene.
Promising cast: Ahn Hyo-seop and Chae Won-bin head the bill
At the heart of the plot are 2 well-known talents: Ahn Hyo-seop and Chae Won-bin. Ahn Hyo-seop, who made his mark with Business Proposal or A Time Called You, makes his comeback in an original and intriguing role. He will play Matthew LeeA farmer specializing in rare and "miraculous" ingredients, and creator of a brand of natural cosmetics. His multiple talents as researcher, company founder and farmer create a character as fascinating as he is enigmatic, with the added bonus of a secret just waiting to be revealed.
On his side, Chae Won-bin interpreter Dam Ye-jina star host in the lucrative world of home shopping. Although she's an expert in the art of selling and a ratings juggernaut, her success hides a much darker reality: sleepless nights that have given her severe insomnia. It's a complex role for the actress, revealed by When My Love Blooms and has proved her immense potential in dramas such as Doubt and Who Is She.
An encounter that changes everything
The story follows these 2 characters, each so absorbed in their work that they neglect their personal lives.. Their paths are about to cross, upsetting their daily lives punctuated by the stress and demands of their careers. Their meeting gives rise to a bittersweet romance in which the little moments they share collide with the reality of their far-from-perfect lives.
This K-drama highlights the impact of careers on personal lifewhile exploring the ups and downs of romance. Work and love collide, resulting in a series full of laughter, tension and heartfelt emotion.
The addition of Yoon Jae-chan: an extra touch of mystery
The arrival of Yoon Jae-chan in the role of Hwang Ki-hongpromises to add even more depth to the plot. His character, linked to the world of teleshopping and sales, will provide an interesting contrast to the roles of Matthew Lee and Dam Ye-jinwhose lives are already well mapped out. With his charisma and experience, Yoon Jae-chan looks set to deliver a memorable performance, adding to the appeal of this K-drama.
A project to keep an eye on
With a script by Jin Seung-hee and production entrusted to Ahn Jong-yeon (director of Seoul Busters), Sold Out Again Today promises to be a refreshing cocktail of comedy, romance and suspense. The talented cast, led by Ahn Hyo-seop and Chae Won-bin, promises stunning performances that are sure to attract large audiences.
This K-drama should make its mark in 2026 with its unique approach to human relationships and everyday challenges. Between passion and professional pressure, it's sure to keep viewers on the edge of their seats.
Are you ready to discover the new romance between Ahn Hyo-seop and Chae Won-bin? The addition of Yoon Jae-chan to the cast only adds to the anticipation. Sold Out Again Today is undoubtedly one of the most eagerly awaited dramas of the year!
