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The chain tvN has unveiled some eagerly awaited new images from Kim Jung-hyun in his next drama " Siren's Kiss« a romance thriller combining investigation, fascination and mystery.
The series focuses on a disturbing case: a man investigates insurance fraud linked to several deaths, all of which occurred after the victims fell in love with an irresistibly beautiful woman. Wi Ha-joon plays Cha Woo-seok, a stubborn detective who refuses to look away in the face of these unexplained deaths. By his side, Park Min-young plays Han Seol-ah, the woman suspected of being at the heart of this enigmatic case.
A discreet entrepreneur who became a key figure
Kim Jung-hyun lends his features to Baek Jun-beom, a young tech magnate with elegant charm, imposing build and impeccable manners. Head of the interior design platform Your Home, His dazzling success has made him one of the rising stars of the start-up world.
Despite his success, Baek Jun-beom systematically refuses interviews and TV appearances, revealing very little about his personal life. This silence fuels all kinds of rumors, from his clothing choices to his investments and future ambitions.
Art, power and grey areas
Lately, Baek Jun-beom has turned his attention to the art market, using high-value works of art as financial investments. In particular, he has acquired several prestigious pieces at sales organized by Royal Auction, the country's largest auction house, rapidly becoming one of its major clients.
It was in this context that he became close to Han Seol-ah, Royal Auction's Chief Auctioneer. An article relaying his recent investment moves paints a portrait of an entrepreneur who has become a symbol of success, while highlighting his growing interest in art auctions.
The new images also show moments from Baek Jun-beom's daily life: perfectly tailored suit, impenetrable gaze and magnetic presence. Each appearance raises the same question: what really motivates this man who is as secretive as he is powerful?
Baek Jun-beom's rich, mysterious and inaccessible character promises to be explored with intensity through Kim Jung-hyun's performance.
“Siren's Kiss” will be broadcast from March 2, à 8:50pm (KST) on tvN and Prime Video.
