{"id":1425,"date":"2025-07-28T10:16:16","date_gmt":"2025-07-28T08:16:16","guid":{"rendered":"https:\/\/kdramakopi.com\/?p=1425"},"modified":"2025-07-28T10:16:16","modified_gmt":"2025-07-28T08:16:16","slug":"park-bo-gum-devient-le-nouveau-visage-de-la-campagne-touristique-de-la-coree-du-sud","status":"publish","type":"post","link":"https:\/\/kdramakopi.com\/fr\/park-bo-gum-devient-le-nouveau-visage-de-la-campagne-touristique-de-la-coree-du-sud\/","title":{"rendered":"Park Bo-gum devient le nouveau visage de la campagne touristique de la Cor\u00e9e du Sud"},"content":{"rendered":"\n<p><strong>Park Bo-gum<\/strong>, l&rsquo;acteur au charme irr\u00e9sistible, vu cette ann\u00e9e dans When life gives you tangerine et Good Boy, a \u00e9t\u00e9 choisi pour <strong>incarner la nouvelle campagne mondiale de promotion touristique de la Cor\u00e9e du Sud. <\/strong>Nomm\u00e9 <strong>ambassadeur honoraire du tourisme en Cor\u00e9e pour 2025 <\/strong>par le minist\u00e8re de la Culture, des Sports et du Tourisme, il rejoint ainsi une prestigieuse liste de c\u00e9l\u00e9brit\u00e9s qui ont contribu\u00e9 \u00e0 attirer l&rsquo;attention du monde sur ce pays fascinant. Apr\u00e8s les campagnes r\u00e9ussies avec <strong>BTS<\/strong> en 2022, <strong>Lee Jung-jae<\/strong> en 2023, et le groupe <strong>NewJeans<\/strong> en 2024, c\u2019est d\u00e9sormais au tour de Park Bo-gum de repr\u00e9senter cette nation vibrante et dynamique.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"689\" src=\"https:\/\/kdramakopi.com\/wp-content\/uploads\/2025\/07\/park-bo-gum-ambassadeur-tourisme-coree-sud-1200x689.jpg\" alt=\"\" class=\"wp-image-1426\" srcset=\"https:\/\/kdramakopi.com\/wp-content\/uploads\/2025\/07\/park-bo-gum-ambassadeur-tourisme-coree-sud-scaled.jpg 1200w, https:\/\/kdramakopi.com\/wp-content\/uploads\/2025\/07\/park-bo-gum-ambassadeur-tourisme-coree-sud-420x241.jpg 420w, https:\/\/kdramakopi.com\/wp-content\/uploads\/2025\/07\/park-bo-gum-ambassadeur-tourisme-coree-sud-768x441.jpg 768w, https:\/\/kdramakopi.com\/wp-content\/uploads\/2025\/07\/park-bo-gum-ambassadeur-tourisme-coree-sud-18x10.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Un ambassadeur au charme irr\u00e9sistible<\/h3>\n\n\n\n<p>Dans le cadre de cette campagne, <a href=\"https:\/\/kdramakopi.com\/fr\/acteur\/park-bo-gum\/\">Park Bo-gum<\/a> appara\u00eetra dans<strong> 2 publicit\u00e9s in\u00e9dites<\/strong> : l&rsquo;une sous forme de court-m\u00e9trage, l&rsquo;autre comme un clip musical. Ces vid\u00e9os, qui seront accompagn\u00e9es de s\u00e9quences bonus, ont \u00e9t\u00e9 cr\u00e9\u00e9es pour capturer l\u2019essence m\u00eame de la Cor\u00e9e du Sud, en la pr\u00e9sentant sous un angle fascinant et accessible. Et pour la premi\u00e8re fois, l&rsquo;acteur pr\u00eate sa voix au th\u00e8me musical du clip, intitul\u00e9 <strong>\u00ab\u00a0On My Way\u00a0\u00bb<\/strong>. Un teaser de cette chanson a d&rsquo;ailleurs \u00e9t\u00e9 mis en ligne sur la cha\u00eene officielle <strong>\u00ab\u00a0Imagine Your Korea\u00a0\u00bb<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"[Never Ending Korea with PARK BO GUM] - TEASER\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/CHGpjXbwZkM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"PARK BO GUM(\ubc15\ubcf4\uac80) - \u2018On My Way\u2019 (Prod. KENZIE with KZLAB) [Official Audio]\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Njv1o8Ewq0w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Les visuels de ces campagnes vont \u00eatre diffus\u00e9s jusqu\u2019au mois de novembre sur des panneaux d&rsquo;affichage dans 16 grandes villes \u00e0 travers le monde, dont <strong>New-york, Tokyo, P\u00e9kin,<\/strong> et <strong>Bangkok<\/strong>. Une visibilit\u00e9 renforc\u00e9e par une diffusion sur des plateformes populaires telles que <strong>YouTube<\/strong> et <strong>Netflix<\/strong>, afin d\u2019atteindre un public international large et diversifi\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La force des s\u00e9ries cor\u00e9ennes<\/h3>\n\n\n\n<p>La campagne s&rsquo;appuie \u00e9galement sur l&rsquo;\u00e9norme popularit\u00e9 des <strong>K-dramas<\/strong>. En partenariat avec <strong>Netflix<\/strong>, l&rsquo;Office du tourisme cor\u00e9en a cr\u00e9\u00e9 des vid\u00e9os th\u00e9matiques inspir\u00e9es de s\u00e9ries \u00e0 succ\u00e8s comme <strong>Squid Game et All of Us Are Dead<\/strong>. Ces s\u00e9ries ont contribu\u00e9 \u00e0 faire de la Cor\u00e9e du Sud une destination incontournable pour les passionn\u00e9s de culture asiatique, et ce partenariat renforce l\u2019attractivit\u00e9 touristique du pays \u00e0 l\u2019\u00e9chelle mondiale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Une croissance exceptionnelle du tourisme<\/h3>\n\n\n\n<p>L&rsquo;ann\u00e9e 2025 marque un tournant pour le tourisme en Cor\u00e9e du Sud. Le pays conna\u00eet une forte reprise apr\u00e8s la pand\u00e9mie, avec un nombre de visiteurs \u00e9trangers qui fr\u00f4le les niveaux d\u2019avant crise. Entre janvier et mai, la Cor\u00e9e a accueilli 7,21 millions de visiteurs, soit une augmentation de 14,7 % par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, et d\u00e9passant les chiffres de 2019. <strong>Seo Young-chung<\/strong>, pr\u00e9sident par int\u00e9rim de l\u2019Organisation du tourisme cor\u00e9en, d\u00e9clare que <strong>45,2 %<\/strong> des voyageurs internationaux ont d\u00e9couvert la Cor\u00e9e gr\u00e2ce aux programmes t\u00e9l\u00e9vis\u00e9s cor\u00e9ens, illustrant ainsi l\u2019impact \u00e9norme des <strong>K-dramas<\/strong> sur le tourisme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un ambassadeur de choix pour la Cor\u00e9e<\/h3>\n\n\n\n<p><strong>Avec son charisme et son immense popularit\u00e9, Park Bo-gum<\/strong> incarne parfaitement les valeurs de la Cor\u00e9e et sa volont\u00e9 de s\u2019impliquer dans la promotion de ses paysages, de sa culture et de ses traditions. Son r\u00f4le d\u2019ambassadeur va bien au-del\u00e0 d\u2019une simple campagne publicitaire : il est l\u2019embl\u00e8me de la nouvelle g\u00e9n\u00e9ration de Cor\u00e9ens qui portent fi\u00e8rement la culture de leur pays \u00e0 l\u2019international.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1200\" height=\"685\" src=\"https:\/\/kdramakopi.com\/wp-content\/uploads\/2025\/07\/park-bo-gum-tourisme-coree-sud-1200x685.jpg\" alt=\"\" class=\"wp-image-1427\" srcset=\"https:\/\/kdramakopi.com\/wp-content\/uploads\/2025\/07\/park-bo-gum-tourisme-coree-sud-scaled.jpg 1200w, https:\/\/kdramakopi.com\/wp-content\/uploads\/2025\/07\/park-bo-gum-tourisme-coree-sud-420x240.jpg 420w, https:\/\/kdramakopi.com\/wp-content\/uploads\/2025\/07\/park-bo-gum-tourisme-coree-sud-768x439.jpg 768w, https:\/\/kdramakopi.com\/wp-content\/uploads\/2025\/07\/park-bo-gum-tourisme-coree-sud-18x10.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>La campagne mondiale initi\u00e9e par Park Bo-gum ne se contentera pas de s\u00e9duire les fans de <strong>K-dramas<\/strong> ; elle entend \u00e9galement attirer une client\u00e8le vari\u00e9e, curieuse de d\u00e9couvrir les multiples facettes d&rsquo;un pays qui continue de fasciner et d\u2019\u00e9merveiller le monde.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dossiers","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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