{"id":4472,"date":"2025-11-21T09:57:19","date_gmt":"2025-11-21T08:57:19","guid":{"rendered":"https:\/\/kdramakopi.com\/?p=4472"},"modified":"2025-11-21T09:57:19","modified_gmt":"2025-11-21T08:57:19","slug":"kim-soo-hyun-vs-dinto-hearing-accusations-and-billions-claimed-the-director-firmly-denies-justice-demands-clarification","status":"publish","type":"post","link":"http:\/\/kdramakopi.com\/en\/kim-soo-hyun-vs-dinto-hearing-accusations-and-billions-claimed-the-director-firmly-denies-justice-demands-clarification\/","title":{"rendered":"Kim Soo-hyun VS Dinto: hearing, accusations and billions claimed, the actor firmly refutes, the courts ask for clarification"},"content":{"rendered":"

The Kim Soo-hyun case is taking on unprecedented proportions in the Korean entertainment industry. Since the emergence of rumors accusing him of having had a relationship with actress Kim Sae-ron when she was a minor (false accusations since clearly proven, pending validation in the criminal case by the courts) several brands for which he was a model have launched a series of cumulative civil claims in excess of 73 billion won turning the case into one of the biggest contractual disputes ever seen by a Korean star.<\/p>\n\n\n\n

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At the heart of the debate: the crucial legal question of the violation of the obligation to maintain dignity<\/strong>a clause present in the majority of contracts linking celebrities to brands. The courts must now determine whether as yet unconfirmed allegations, currently under (lengthy) investigation, can be considered as contractual misconduct justifying breach of contract and colossal compensation.
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Dinto accuses: \"Kim Soo-hyun violated the dignity clause\".<\/h2>\n\n\n\n

On November 21, at the first hearing before the Seoul Central District Court, the Dinto cosmetics brand of which he was the face reaffirmed that it had terminated the advertising contract in March, despite a due date of August 2025, because the controversy would have damaged its image. His representative said at the hearing, \"Because of the Kim Sae-ron controversy, Kim Soo-hyun violated his obligation to maintain his dignity, and it became impossible to continue the advertising contract.\"<\/p>\n\n\n\n

The brand insisted on one thing: the actor's change of heart, they claimed, had broken the public's trust. They explain: \"Before Kim Sae-ron's death, publications on social networks claimed that she was dating him. At the time, Kim Soo-hyun denied any relationship. But after the death, when it resurfaced, he suddenly declared: 'It's true that we were together, but only after she came of age.'\"<\/p>\n\n\n\n

For the brand, this explanation is not enough to rule out a prior relationship: \"The mere fact of having been associated with a relationship with a minor already constitutes a violation of the dignity clause.\"<\/p>\n\n\n

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The collaboration was terminated without even waiting for the court's verdict.<\/figcaption><\/figure>\n<\/div>\n\n\n

The brand therefore raised the amount claimed from 500 million won to 28.6 billion won. \"In the event of a breach of contract, the model's fees are doubled in the event of an affront to dignity, and we have added the actual damages suffered.\"<\/p>\n\n\n\n

According to her, several advertisers have ceased all collaboration, while a drama (Knock Off) filmed by Kim Soo-hyun has had its broadcasting suspended.<\/p>\n\n\n\n

The defense counters: \"The facts go back to before the contract\".<\/h2>\n\n\n\n

Kim Soo-hyun's lawyers dispute the accusations point by point. First of all, they deny that there was any relationship before the actress came of age: \"The rumor of a relationship when she was a minor is totally unfounded. The relationship, if it existed, only began after she entered university.\"<\/p>\n\n\n\n

Then they denounce what they consider to be a contractually invalid argument: \"Kim Soo-hyun's first denial of this rumor dates back to a period prior to the contract. It is absurd to consider comments made before signing as a violation of the dignity clause.\"<\/p>\n\n\n\n

They also question Dinto's consistency, claiming that she continued to use the actor's image for several months after the alleged termination<\/strong>Even after March 17, Kim Soo-hyun's photos were still visible until June on official Korean and Japanese websites, and even today in some Japanese stores. Evidence put forward by fans who took photos and videos in stores on November 19:<\/p>\n\n\n\n

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